Audi India has launched the ‘Drive Sure’ training program to improve road safety and driver skills. The initiative targets young drivers and chauffeurs with a structured curriculum focused on modern vehicle technologies and responsible driving.
Audi India has launched a new driver training initiative called ‘Drive Sure’, aimed at improving driving skills, technical knowledge, and road safety awareness among young drivers and chauffeurs. This program is part of Audi’s broader effort to ensure that drivers are better prepared for the advanced technology found in today’s vehicles.
With over 100,000 cars already delivered across the country, Audi continues to strengthen its presence with initiatives that go beyond just sales. ‘Drive Sure’ is focused on bridging the gap between high-performance vehicle features and real-world driver preparedness.
The training is designed with two separate modules—one for performance-focused car owners and another for professional chauffeurs. The curriculum includes sessions on safe driving techniques across different terrains, handling modern vehicle features, and promoting responsible road behaviour.
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For chauffeurs, the program also covers professional grooming, safety practices, and getting familiar with Audi’s latest tech. Audi aims to ensure that both private drivers and professionals are equipped not just with driving skills, but also a deep understanding of the vehicles they operate.
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Commenting on the program, Balbir Singh Dhillon, Head of Audi India, said:
“At Audi, ‘Vorsprung durch Technik’ is more than just an engineering principle; it’s a commitment to societal progress. Audi Drive Sure embodies this ethos by addressing a critical gap in India’s mobility landscape: the intersection of performance-oriented technology and human readiness. We intend to create a generation of drivers who respect power as much as they master it. By training young adults to navigate various terrains and driving situations, this program aims to elevate all Audi owners and chauffeurs to become brand ambassadors of safety-first driving behaviours.”
