Hyundai Motor India appoints actor Pankaj Tripathi as its new brand ambassador. Known for his grounded image, Tripathi aligns with Hyundai’s values of trust, authenticity, and innovation.
Hyundai Motor India Limited (HMIL) has appointed acclaimed actor Pankaj Tripathi as its new brand ambassador, joining the league of Bollywood stars like Shah Rukh Khan and Deepika Padukone who have previously represented the company.
Known for his performances in popular films and series such as Gangs of Wasseypur, Mirzapur, and Masaan, Tripathi has built a strong connect with audiences through characters that are rooted, authentic, and relatable. Hyundai says this personal appeal aligns well with the brand’s values and vision for growth in India.
Tarun Garg, Whole-Time Director and Chief Operating Officer at HMIL, commented on the collaboration, saying, “At Hyundai, we celebrate stories of progress and inspiration. We are delighted to welcome Pankaj Tripathi to the Hyundai family. His grounded persona, exceptional talent and widespread appeal resonate with the values of Hyundai and our vision of ‘Progress for Humanity’. Together, we aim to drive deeper emotional connections with our diverse customer base across India.”
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Tripathi, reflecting on his association with the brand, shared, “It is an honour to associate with Hyundai Motor India Limited, a brand that has long stood for trust, innovation and customer-first approach. My first car was a Hyundai, and over the years, that relationship has grown into something truly personal. As someone who deeply values simplicity, sincerity and staying true to one’s roots, I find a natural alignment with HMIL’s ethos. I look forward to this partnership where together, we can connect with people across the country – not just through technology, but through shared stories and values.”
Hyundai stated that Tripathi’s persona embodies their vision of ‘Progress for Humanity’, highlighting values like trustworthiness, genuineness, and deep ties with India’s diverse communities. His appointment is seen as a strategic move to deepen engagement, particularly in Tier 2 and Tier 3 cities where the actor enjoys significant popularity.
With this partnership, Hyundai aims to strengthen its emotional connection with Indian customers, highlighting shared values and cultural resonance in addition to its commitment to quality and innovation.
Hyundai remains one of the leading car manufacturers in the country, with a wide range of successful models and a strong customer base.
