Marelli unveils cutting-edge lighting innovations at Auto Shanghai 2025, including Pixel Rear Lamp, Near-Field Ground Projection, and ultra-slim Thin Lit Line Headlamp, redefining safety and design in modern vehicles.
Marelli, a global leader in automotive technology, has revealed a range of cutting-edge lighting solutions at Auto Shanghai 2025. With a clear focus on smart mobility and vehicle personalization, the company introduced innovations like the Pixel Rear Lamp, Near-Field Ground Projection, and the ultra-slim Thin Lit Line Headlamp—highlighting how lighting is becoming an integral part of vehicle interaction and design.
Pixel Rear Lamp: Turning Taillights into Communication Displays
Leading the showcase is the Pixel Rear Lamp—a concept that uses OLED-TFT display technology to turn traditional taillights into dynamic message boards. These lights can display images that signal driving intentions or vehicle status to other road users, enhancing safety. This feature also opens the door to design customization, allowing carmakers to create unique light signatures.
Compared to traditional miniLED or MicroLED systems, OLED-TFT not only offers smoother visuals but is also more cost-effective, making it a viable future option for mass-market vehicles.
Near-Field Ground Projection: Safety Meets Customization
Marelli also introduced Near-Field Ground Projection technology, which displays dynamic visuals on the ground around the car. Mounted in various areas like the doors, mirrors, or bumpers, the projection modules improve vehicle-to-pedestrian communication by showing signals for turning, braking, or reversing.
Beyond safety, these projectors can display battery levels, autonomous driving status, and even personalized content like welcome lights or QR codes. For added flair, they can project movies or games, catering to the growing demand for interactive in-car experiences.
Thin Lit Line Headlamp: Aesthetic Meets Function
Another highlight is the Thin Lit Line Headlamp, which brings a sleek, futuristic look with its ultra-slim 5mm profile. Despite the minimal design, the headlamp packs in core lighting functions—Adaptive Driving Beam (ADB), turn signals, low beam, and daytime running lights—without sacrificing performance.
This design-forward approach gives automakers more freedom in vehicle styling while maintaining strong lighting capabilities.
Ready for the Road
Both the Near-Field Ground Projection module and Thin Lit Line Headlamp are ready for production. Marelli’s streamlined development process means these technologies can be quickly adapted and scaled to meet the demands of automakers worldwide.
With these innovations, Marelli is setting a new standard in intelligent automotive lighting—blending safety, aesthetics, and interaction into the driving experience.
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