Tata Motors is offering discounts of up to ₹1 lakh on select electric vehicles this July, including benefits on the Harrier EV, Curvv EV, Nexon EV, Tiago EV, and Punch EV. Offers include cash discounts, exchange bonuses, and free charging.
Tata Motors has announced a fresh wave of discounts and benefits for its electric vehicle lineup in July 2025. Aimed at attracting new buyers and rewarding existing customers, these offers include cash discounts, exchange bonuses, and even complimentary charging plans, depending on the model and buyer profile.
The highlight of this month’s offer is the newly launched Tata Harrier EV, which, although not eligible for cash or exchange benefits, is available with a special loyalty bonus of ₹1 lakh for current Tata EV owners. This incentive is exclusive to those upgrading from another Tata electric vehicle, reaffirming the brand’s focus on customer retention.
The Harrier EV, which features a dual battery option (65 kWh and 75 kWh), claims a real-world range of up to 505 km. Built with segment-first features and an all-wheel-drive (AWD) configuration, it targets buyers looking for a capable, tech-loaded midsize SUV.
Buyers of the Tata Curvv EV are also in for attractive deals. The SUV-coupe is eligible for exchange and loyalty benefits of up to ₹50,000, in addition to complimentary fast-charging access for six months via Tata Power, with a cap of 1,000 units.
The Nexon EV, Tata’s popular electric compact SUV, comes with a ₹30,000 exchange bonus and loyalty perks, along with the same six-month charging support. However, there is no direct cash discount on this model.
At the entry level, both the Tiago EV LR and Punch EV receive a ₹20,000 cash discount each, coupled with an equivalent exchange bonus. These models, however, do not come with free charging benefits.
Here’s a quick look at the offers available:
| Model | Cash Discount | Exchange Bonus | Additional Benefits |
|---|---|---|---|
| Tiago EV LR | ₹20,000 | ₹20,000 | – |
| Punch EV | ₹20,000 | ₹20,000 | – |
| Nexon EV | – | ₹30,000 + Loyalty Bonus | 6 months free fast charging (1,000 units) |
| Curvv EV | – | Up to ₹50,000 + Loyalty Bonus | 6 months free fast charging (1,000 units) |
| Harrier EV | – | – | ₹1 lakh loyalty benefit for Tata EV owners |
Tata’s current EV campaign not only incentivizes upgrades within its own ecosystem but also helps ease the transition for first-time EV buyers by bundling savings with practical perks like free charging. The company is also preparing to expand its electric portfolio with the upcoming facelift of the Punch EV and the much-anticipated launch of the Sierra EV.
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As always, regional differences in availability and dealership participation may apply, so prospective buyers are encouraged to check with their local Tata showroom for exact benefits.
